THE REAL

MUSE

June 30, 2019

I haven't written a post in a while. Been having a whale (more like wail) of a time sorting out new packaging which has all been finalised! Phew. On the topic of packaging and design though, I would like to muse upon the issue of if a specific moisturiser is for men or, if it is for women. 
 

FACT: Men have 25% thicker skin than women (not metaphorically).

FACT: Men’s skin have larger pores and more of them.

FACT: Men have more collagen.

FACT: Men produce more sebum.

FACT: Men need the same antioxidants, hydrating ingredients and essential fatty acids as women. 

QUESTION: Why is men’s skincare sold differently to women? 

ANSWER: Marketing. 

Historically speaking, skincare brands have made skincare for women. The packaging and marketing was (and still is) targeted at women, unless of course it is a brand that is 'FOR MEN'. The packaging will never say ‘FOR WOMEN’ in the same way an apple at the supermarket does not have two sections of apples- one for men and one for women. But alas, if it...

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