I haven't written a post in a while. Been having a whale (more like wail) of a time sorting out new packaging which has all been finalised! Phew. On the topic of packaging and design though, I would like to muse upon the issue of if a specific moisturiser is for men or, if it is for women.
FACT: Men have 25% thicker skin than women (not metaphorically).
FACT: Men’s skin have larger pores and more of them.
FACT: Men have more collagen.
FACT: Men produce more sebum.
FACT: Men need the same antioxidants, hydrating ingredients and essential fatty acids as women.
QUESTION: Why is men’s skincare sold differently to women?
Historically speaking, skincare brands have made skincare for women. The packaging and marketing was (and still is) targeted at women, unless of course it is a brand that is 'FOR MEN'. The packaging will never say ‘FOR WOMEN’ in the same way an apple at the supermarket does not have two sections of apples- one for men and one for women. But alas, if it...